Patagonia, Carhartt and YETI are examples of consumer brands that have used brand purpose as a differentiator to separate and even define themselves in a field crowded with competitors. Do these strategies apply only to consumer-oriented brands or can B2B’s employ the same strategies and expect the same results? Find out how welding products manufacturer Lincoln Electric is developing their approach, and find out how a purpose-based marketing effort can resonate with your customers and employees, and set your brand apart from competitors in your space.
We are actively seeking enthusiastic speakers to share their knowledge with our members. You bring the topic, we’ll bring the people (and the food)! Click below if you (or someone you know) would like to present at an upcoming Northeast Ohio Web Association luncheon.
To serve as a professional technology organization for the Northeast Ohio Internet and Business communities, offering an open forum, education, mutual support and networking opportunities to stimulate business growth.
The Web Association is Ohio’s oldest and most respected Internet Professionals Association, having its roots as the Cleveland Chapter of the Association of Internet Professionals (AIP).
Interested in becoming a Web Association sponsor? Learn more about our various sponsorship opportunities.