Upcoming Speaker: Joe Pulizzi; Founder, Content Marketing World

Thursday, October 19, 2017
COSE Cleveland – 11:30 – 1PM

Joe Pulizzi is the founder of  Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He’s the author of five books, including his latest, Killing Marketing that debuted this September 2017. Joe’s third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

This luncheon will be held from 11:30 a.m. to 1 p.m. on September 14 at COSE Headquarters. Attendees will be served a boxed lunch with a beverage and dessert. Thanks to our sponsor, The Front Porch Peoplethe first 20 registered & paid attendees will receive a copy of Joe’s book for free at the luncheon!


Killing Marketing
What  if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending marketing as we know it–in favor of this new, exciting model.

 

 

About Our Sponsor

The Front Porch Media Network, LLC (“Front Porch”) is a Lakewood, OH-based podcast network committed to bringing engaging, conversation-starting content to people wherever they are. The Company produces, edits, records, and publishes original, quality content about movies, comedy, classic literature, and the Great American Songbook. The Front Porch programs are distributed through the Company’s website, iTunes, and mobile platforms to keep listeners going throughout their day, either on their daily commute, their morning run, or while doing the laundry! The company has produced creative, daring, and distinctive podcasts that create “conversations of substance.”

 

Upcoming Presenters

In the coming months, you’ll have the opportunity to hear some of the Cleveland area’s top web and digital strategists share their expertise at Web Association events.  We look forward to seeing you at our next event!