Social Media Real World Case Study: Akron-Canton Airport
Social Media Real World Case Study: Akron-Canton Airport
Panelists: Kristie VanAuken, Senior Vice President and Chief Marketing & Communications Officer - Akron-Canton Airport
Moderator: Sage Lewis - SageRock & Pete Radke - Hitchcock Fleming & Associates (hfa)
Location: Akron-Canton Airport (Second Floor Conference Room)
Type: Luncheon
The Web Association invites you to join us on Thursday, May 27th to get a first-hand look at Akron-Canton Airport (CAK) and their transparent and forward-thinking social media strategy. CAK was the first airport in the US to use Facebook and has gained more than 10,000 fans. The airport recently unveiled a dedicated social media hub on their web site, Social CAK, bringing together all of their social media elements. This includes a Twitter account with 2,200 followers, YouTube account with more than 35,000 views, Flickr, blogs and even a live chat with their President & CEO. Learn some of their inside secrets including how they measure results from social media.
The logistics of developing a social media strategy is difficult for large organizations. Learn how CAK overcame inherent risks associated with opening up on social media. Find out from the airport’s example what is acceptable and "safe" to communicate and how your organization can begin a social media strategy that is right for your culture. Whether you are a large organization trying to understand how this logically fits into your marketing mix, or you are a small company interested in the positive effects social media can have on your business, you will not want to miss this event.
Pricing: $20 Professionals $15.00 Students
Event Details:
Location: Akron-Canton Airport (Second Floor Conference Room)
Parking: Parking will be available in the short and long term lots. Attendees will receive a parking voucher at the conclusion of the event.
