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Marketing Technology in Action at the Taylor Institute

Events > Marketing Technology in Action at the Taylor Institute

Marketing Technology in Action at the Taylor Institute

The Web Association along with Mike Kormushoff, Director of The Taylor Institute and Dr. Bill Hauser, Director of the Suarez Applied Research Labs invites you to tour this state of the art facility on November 18th. Attendees will have the opportunity to tour the various studios and observe live demonstrations of each application. Additionally learn how leading organizations like Frito Lay, Step2, and the Suarez Corporation have utilized call script testing, focus groups and eye tracking software to improve their marketing ROI.

The University of Akron's Taylor Institute is the nation's premiere direct marketing learning and research venue. The Taylor Institute for Direct Marketing was physically designed to replicate an advertising agency environment. The goal is to provide students, faculty and clients with a creative, technologically supportive environment to learn and practice all aspects of direct marketing. The 25,000-square-foot facility features a Creative Laboratory, Infomercial Studio, Call Center and an Interactive Seminar room.

6:00 - 6:30 Networking & Heavy Hors d'oeuvres
6:30 - 7:00 Presentation by Mike Kormushoff and Dr. Bill Hauser
7:00 - 8:00 Tour of the Taylor Institute

Event Details
Cost: $20
Date: Thursday, November 18th
Time: 6:00 PM- 8:00 PM

University of Akron
Gary L. and Karen S. Taylor Institute for Direct Marketing
225 South Main Street
Akron, OH

Note: The Taylor Institute is located on the fifth floor of the Polsky Building. Registration for this event has ended.