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Upcoming Web Association Events

02/25/2010 The Year of Mobile
Is 2010 the year of mobile?  Join us on February 25th for a lively discussion about the mobile space and its impact on web development and online marketing.  


03/23/2010 Email Marketing

Past Web Association Events

01/26/2010 Web and Technology Trends of 2010

Join us for a panel discussion on the most important Web and technology trends of 2010 including mobile development, real time search and social media.


12/10/2009 2009 Holiday Party
Join the Web Association on Thursday, December 10th at our annual holiday party.  We'll have food, drinks, bowling, a 50/50 raffle and plenty of opportunities to mingle with fellow members of the Web Association and NEOUPA.

10/27/2009 Utilizing Search for Fun and Profit
SEO is a very dynamic field. From the debut of Bing, to the ever-increasing role of social media, there’s always something new to challenge the skills of today’s search marketers. Join us for lunch and get an insider’s perspective on the latest SEO trends, strategies and tactics from our panel of experts.

09/22/2009 Infusing Usability Into Your Organization

Join us on Tuesday, September 22nd to learn Usability best practices, and how to incorporate them into your own business practices.


08/12/2009 Summer Social
Join your friends and colleagues from The Web Association, Cleveland DMA, and the Cleveland AMA at this annual summer event!

07/20/2009 The Emergence of Mobile

Want to understand how mobile technology will impact your business, customer communications, or marketing campaigns?  Join us on Monday, July 20th for a robust discussion about this growing communications medium.


06/08/2009 Online Marketing Summit - Cleveland
The Online Marketing Summit is coming to Cleveland!  On Monday, June 8th, come join your peers and share ideas, and hear from expert national and local online speakers in the areas of social media, search, email marketing, usability, web analytics and more.

04/30/2009 How Non-Profits CAN Profit From Digital Strategies

Are you a non-profit looking for ways to increase your exposure?  Trying to maximize fundraising and volunteer outreach efforts using social media?  Not sure how best to utilize your web site?  Join us on Thursday, April 30th, as we answer these questions and more.


03/26/2009 Web Analytics

Looking for ways to increase your site conversion, or understand how to get more from your web site?  Join us on Thursday, March 26th, at Cleveland State University as experts on hand from Wisconsin-based Lands End, and Rosetta Marketing will share their experiences and take questions from the audience.


01/28/2009 The 'Big Idea' - Technology Entrepreneurship in Northeast Ohio

Recently started a new technology business and looking for ways to take the next step?  Have an idea, and want to get feedback from your peers?  Join us on Wednesday, January 28th at Windows on the River as we delve into the opportunities and complexities of launching a technology-based business in Northeast Ohio.

 


12/04/2008 2008 Holiday Bash

Join us on Thursday, December 4th for the digital networking party of the year.  We'll have food, drinks, door prizes, bowling, and plenty of opportunities to rub shoulders with Northeast Ohio's Interactive industry movers and shakers.

Register today!


11/05/2008 Driving Organic Traffic: Link-Building Strategies

Need help with your off-site SEO?  Having trouble getting a link building campaign off the ground?  Join us on Wednesday, November 5th as we answer these questions and more.


10/02/2008 Taking Paid Media To The Next Level

Looking for ideas to take your paid search campaigns beyond the status quo?  Not getting enough results from online display media?  Looking to better understand behavioral targeting, and its capabilities?  Join The Web Association on Thursday, October 2nd as we tackle the answers to these questions and more. 

Luncheon cost is $25 for Professionals, $17 for Students.  Register today!


08/14/2008 Summer Social with Cleveland DMA, AMA

Come join The Web Association along with friends from Cleveland DMA, and the American Marketing Association at the Cleveland Yacht Club, on Thursday, August 14th

Cost is $30, and includes picnic favorites such as hamburgers, potato salad, cookies, and draft beer.  Cash bar will also be provided.


07/15/2008 Social Media Part II: Micromedia

Join The Web Association on Tuesday, July 15th at Windows on the River, as we explain the business and technology implications of social media and the mobile web.

Presenters include Matt Dickman of Fleishman Hillard, and David Mead of Optiem.  Register today!


05/29/2008 Social Media Case Study: Online Video

Looking for that great viral idea to build your business?  Trying to understand how other companies are approaching social media, specifically online video?  Join The Web Association for a unique after-hours event on Thursday, May 29th at the offices of Authentic Films in Cleveland. 

Pizza and refreshments will be served.  Cost is $10 for Professionals, $5 for Students.  Due to space constraints, only 30 tickets will be sold, so this event will likely sell out.  Register today!


04/29/2008 The Evolution of Digital Content

With the proliferation of blogs, online video, podcasting, and smartphones, the definition of what consititutes 'web' content has become increasingly blurred.  Join The Web Association on Tuesday, April 29th as we tackle The Evolution of Digital Content.  Register today!


03/19/2008 Site Architecture & Usability

Join The Web Association in the evening of Wednesday, March 19th as we host an informal discussion around site architecture and web usability.  We will have a panel of experts on hand to discuss industry best practices, answer your specific questions, and time permitting will do live reviews of web sites submitted by the audience.


02/28/2008 B2B and the Digital Transformation

Struggling to understand how to utilize the Internet when your customers are in a niche business segment?  Facing unique challenges your B2C counterparts just wouldn't understand?  While some traditional B2B industries have been slow to embrace the web and digital distribution, others have flourished in the digital ecosystem. 

Join us on Thursday, February 28th at Windows on the River as we discuss the intricacies of reaching business customers through digital efforts.


01/31/2008 State Of The Web: 2008

With another year behind us, the question moves to 'what's next' in the digital ecosystem.  Join us on Thursday, January 31st (note new date) at Windows on the River as we attempt to answer that and other important questions that lie ahead.

Topics to include local search, micromedia, and the integration of online and offline media.  Sign up today!

 


12/04/2007 Annual Holiday Networking Party

The 2007 Holiday Party saw record turnout, and well over $3,000 raised for The Web Association College Scholarship Fund.  Visit our event page to find out who made it possible.


11/06/2007 Understanding Web Analytics

So you've launched that great new online marketing campaign....now what? Join us at Windows on the River on Tuesday, November 6th as we de-mystify web analytics, and explain how to make sense of your marketing results.

 


10/17/2007 Building Better Landing Pages

Join us on Wednesday, October 17th at Cleveland State University as we tackle strategies & best practices on landing page development.  Find out how to increase conversion from your marketing campaigns today!

NOTE: Date has been changed to Wednesday, October 17th to avoid conflict with the ALCS playoffs at Jacobs Field.


09/25/2007 The Role Of Paid Search Marketing

Join us on Tuesday, September 25th as we present the keys to search engine marketing success.  How much money do you need to start a PPC campaign?  How do the different search engines compare in regards to audience and cost?  What is more important; organic or paid search engine results? 

This event will answer those questions and more as we describe the role of paid search.  You won't want to miss this Luncheon!


08/09/2007 Summer Social

Join us on Thursday, August 9th, along with the Northeast Ohio Direct Marketing Association (NODMA), and the local chapter of the American Marketing Association (AMA) for a fun networking event.

Register today!


06/26/2007 Integrating Online Media
Is your company or agency ready to integrate online media into your marketing programs beyond just banner ads?  Online media, strategically implemented across advertising networks, new media channels, email and search engine marketing can greatly increase your reach and marketing objectives, including brand awareness, lead generation and sales. 

Join us on Tuesday, June 26, as The Web Association will be joined by an experienced group of online marketing experts representing some of the largest global brands, including Ford, Shell, Procter & Gamble, Target & more.

Don't miss this opportunity to take industry-leading experience back to the office - register today!


05/22/2007 Web Development & The Next Generation

Join us on Tuesday, May 22nd from 6-9PM at The Club @ Key Center as we hear from renowned web standards expert Eric Meyer, author of numerous books on CSS and related technologies.  Eric will keynote an evening that will serve a dual-purpose in recognizing student achievement, as The Web Association will award its first college scholarship, and finalists from the Click! High School Web Competition, and AG Interactive/CSU Marketing Challenge will be recognized. 


04/23/2007 Emerging Web Technologies

Join us on Monday, April 23rd for an inside look at the technologies creating buzz in today’s marketplace.  Get involved with the discussion as our panel will discuss emerging trends in e-commerce, social media, findability (RSS, SEO, tagging, microformats) and more.  Hosted by Optiem, seating is limited for this after-hours event so reserve your spot today!


03/26/2007 The Growing Impact of Social Media

Confirmed panelists include Jim Kukral of BlogKits, George Nemeth of Brewed Fresh Daily, and Dan Hanson of Great Lakes Geek.  Register today for what promises to be one of our most interesting discussions of the year on Monday, March 26th!


03/01/2007 Making Web Usability Work For Your Site

Take a deeper dive into the latest web usability standards, and learn more about one of the most critical facets of any internet strategy.  Find out how you can utilize cutting-edge methods to increase conversion and sales from your web site.  Hear from experts from Brulant, Progressive Insurance, and the Kent State University Usability Lab. 

Join The Web Association after work on Thursday, March 1st at Cleveland State University for an event you won't want to miss! 


01/30/2007 State Of The Web: The Year Ahead

Next Luncheon scheduled for Tuesday, January 30th, where we will discuss hot trends in web technology heading into 2007.  Topics to be addressed include search marketing, site usability, social media, and new web technology standards.

We will also be presenting findings from our 2007 member survey, State of the Web.  Find out what your Northeast Ohio colleagues are planning in '07!


12/14/2006 Web 007: Holiday Celebration, 2007 Kick-Off

Join The Web Association, NEOUPA, & Cleveland SEO on Thursday, December 14th as we celebrate the success of 2006, and look forward to 2007!

Help us set our 2007 agenda, and support our Silent Auction which will fund our new College Scholarship initiative.

Register today!  Event sponsored by ClickTracks.


11/29/2006 Start-Up Cleveland: Launching A Web Business In Northeast Ohio

Wondering what the local climate is for start-up technology businesses in Northeast Ohio?  Trying to stay a step ahead of your competitors with limited resources?  Join The Web Association on Wednesday, November 29th as we highlight some of the area’s best web success stories, and provide insight into how to launch and sustain a web-based company utilizing resources right here in the region. 

Whether you operate a small technology-based business and are looking for new ideas, or have always thought about starting out on your own, you won’t want to miss this Event!

Event sponsored by Cleveland State University.


10/24/2006 Pimp My Site With SEO

Members of Cleveland SEO will be on hand to share the tricks, tips and knowledge behind crafting a comprehensive search optimization campaign.  They will highlight tools used to analyze a site, and break out the key points needed to make a site successful with the engines.  Join The Web Association on Tuesday, October 24th to see exactly what the top search engine marketing professionals do behind the scenes!

Pre-registration has now ended for this event.


09/19/2006 Online Media 2.0 - Digital Advertising & Affiliate Marketing Trends

Looking for help in building online marketing campaigns to complement existing offline efforts?  Struggling to find other effective online marketing options besides Search?  Want to find out if an affiliate program can work for your business?  Join The Web Association on Tuesday, September 19th as we unlock some of the mystery surrounding the fast-paced online media world.

PRE-REGISTRATION HAS NOW CLOSED.


08/22/2006 Eye Tracking and Usability Testing Methods

NOTE: This event has now sold-out.

Join The Web Association on Tuesday, August 22nd at eMergent Marketing's east-side corporate headquarters for an afters-hours educational event you won't want to miss!

The evening will feature an open house of eMergent Marketing's state-of-the-art usability testing facility, located on-site.  The evening's main presentation will feature a demonstration of Kent State's new Tobii eyetracking system.  Be one of the first in the region to experience this ground-breaking technology first hand.


06/21/2006 Online Recruiting: The Impact of the Internet on Job Searching

As the Internet has continued to evolve into a critical component of any business strategy, the need for talented and experienced technology professionals has only increased. 

Join The Web Association  on June 21st as we explore how the web has changed the face of recruiting, as well as how to manage a career in this fast-paced and changing field.  Whether you are looking for help in recruiting web professionals, or are interested in finding out how to better manage your own career in technology, you won't want to miss this Luncheon.


05/17/2006 Business After-Hours

Save the date!  Join us in The Loft at Rock Bottom Brewery on Wednesday, May 17th as we celebrate the arrival of Spring.  Come after work and network with Northeast Ohio's Internet and business leaders, while enjoying drinks and fresh appetizers with your peers.  Don't miss this opportunity to meet up with old acquaintances, and make new ones as well.  Event will begin at 5:30PM.

Sponsored by: The Creative Group


04/11/2006 Email Strategies and Case Studies

Co-hosted with the Northeast Ohio Direct Marketing Association (NODMA), join us on April 11th at Windows on the River for this Luncheon event as Joel Book, Director, eMarketing Strategy for email solutions provider ExactTarget shares tips and strategies for building effective email marketing campaigns. 


03/22/2006 Web Analytics: Evaluating The Success Of Your Web Efforts

Looking for ways to increase your site conversion, or understand how to get more from your web site?  Join us on March 22nd, at Windows on the River as we feature a panel of experts to help you understand how to appropriately measure your site's performance and improve your results.


Web Association Events


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