- This event has passed.
Lunch & Learn: Separating Your B2B Brand with Craig Coffey – Lincoln Electric
September 20, 2018 @ 11:30 am - 1:00 pm$25
Patagonia, Carhartt and YETI are examples of consumer brands that have used brand purpose as a differentiator to separate and even define themselves in a field crowded with competitors. Do these strategies apply only to consumer-oriented brands or can B2B’s employ the same strategies and expect the same results? Find out how welding products manufacturer Lincoln Electric is developing their approach, and find out how a purpose-based marketing effort can resonate with your customers and employees, and set your brand apart from competitors in your space.