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Lunch & Learn: Separating Your B2B Brand with Craig Coffey – Lincoln Electric

September 20, 2018 @ 11:30 am - 1:00 pm


Patagonia, Carhartt and YETI are examples of consumer brands that have used brand purpose as a differentiator to separate and even define themselves in a field crowded with competitors. Do these strategies apply only to consumer-oriented brands or can B2B’s employ the same strategies and expect the same results? Find out how welding products manufacturer Lincoln Electric is developing their approach, and find out how a purpose-based marketing effort can resonate with your customers and employees, and set your brand apart from competitors in your space.


Tech Elevator Cleveland
7100 Euclid Ave #140
Cleveland, OH 44103 United States
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