Integrating Online Media

Is your company or agency ready to integrate online media into your marketing programs beyond just banner ads?  Online media, strategically implemented across advertising networks, new media channels, email and search engine marketing can greatly increase your reach and marketing objectives, including brand awareness, lead generation and sales. 

On Tuesday, June 26, John Gray from Enlighten, one of the industry's leaders in interactive marketing, will share best practices from his experience developing online media strategies for numerous brands including Ford, Shell, Jergens, Biore and Hunter Douglas.  His previous speaking engagements include Brandweek, OMMA, JD Power Roundtable, and iMedia.   

John will be joined by Deann Harvey of PointRoll and Greg Rogers of Tacoda.  Deann brings experience from Maxim and Target.com to her position as V.P. of Sales at the rapidly growing rich media company, PointRoll.   Greg Rogers previously headed-up the strategy and analytics practice for Mediaedge:CIA.  He applies his cross-industry insights to help clients develop effective marketing strategies using behavioral targeting through Tacoda, the leading behavioral targeting online ad network.

Moderating the panel will be Tessa Wegert, a long-time interactive media planner, buyer, and industry reporter. In addition to working with Enlighten as a media strategist, Tessa is a syndicated columnist with leading trade publication ClickZ.com and a regular speaker at the Search Engine Strategies (SES) conferences covering such topics as “Ads Beyond Search.” She has worked with such clients as Audi North America, Audible.com, BlueCross BlueShield, and Procter & Gamble.

This is an event you can't miss.  You'll be able to take the strategies and best practices from this luncheon and immediately apply them to your next online marketing campaign.

Join us Tuesday, June 26 at 11:30AM at Windows on the River for what will be The Web Association's most exciting luncheon of the year so far.  Register today! 

Registration has now ended for this event