The Role Of Paid Search Marketing

Download the presentation slides from the event. (8.7 MB PowerPoint file)

Paid Search Advertising (also known as Pay-Per-Click, or PPC), is the most efficient way to get your product, service, or brand in front of the right customer at the right time.  If your online marketing objectives include driving traffic, increasing conversion and ROI, then paid search should be a part of your media mix.  But, how does paid search interact and support other forms of online and offline advertising?  How much money do you need to start a campaign?  How do the different search engines compare in regards to audience and cost?  What is more important; organic or paid search engine results?  This event will answer those questions and more as we describe the role of paid search.  

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