Email Strategies and Case Studies

Dwindling email results?  Fresh out of testing ideas?  Escape the email blahs and be rejuvenated with plenty of ideas and trends you can put into practice immediately.  Joel Book will share the current stats about email and information about why email should be the cornerstone of your CRM efforts.  He'll use many case study examples to explain how email is used for lead cultivation and conversion, integrating email into an overall marketing campaign, providing dynamic content, overcoming challenging deliverability issues and measuring your success. 

Joel conducts more than 100 seminars and presentations annually on eMarketing best practices and success factors for customer acquisition, growth and retention.

In his 30-year career in database marketing, Joel has helped numerous B-to-B and B-to-C marketers plan and execute multi-channel marketing strategies that have resulted in increased sales and stronger customer relationships.

PLEASE NOTE: Pre-Registration for this event is now closed.  A limited number of walk-up tickets will be available at the door through NODMA.  Thank you for your interest in supporting The Web Association!

Registration has now ended for this event