The Web Association To Host Panel Discussion: Evaluating The Success Of Your Web Efforts
03/15/2006
(Cleveland, OH) -- One of the many issues facing today’s business managers is how to accurately measure performance from web channels. This critical, but often overlooked component to an effective web strategy can be difficult to evaluate and benchmark successfully. On March 22nd, The Web Association will attempt to demystify this issue by hosting a panel of experts in the field of web analytics, and provide insight and best-practices for Northeast Ohio Internet and Business professionals.
The panel will include Jason Moore, Direct To Consumer Manager for Little Tikes, Paul Mackowick, Regional Sales Director for TeaLeaf Technology, Michael Helbling, Web Analytics Consultant for Brulant, and Janet Nabring-Stager, Web Content Manager for Invacare Corporation. Rick Miller from Brulant will moderate the event. “We’re very fortunate to have such an experienced and well-rounded panel,” says Jon Eggleton, President of The Web Association. “They represent all facets of this topic from practitioner to provider, and can also speak to the challenges of both B2C and B2B marketers.”
The luncheon event will be held on Wednesday, March 22nd at Windows on the River in Downtown Cleveland. Admission is $25 for individuals who pre-register online, $35 at the door the day of the event. Admission includes a catered lunch. To pre-register online, visit The Web Association site at http://www.webassociation.org.
About The Web AssociationThe Web Association is an exciting nonprofit professional organization, and has roots as one of Northeast Ohio's oldest and most respected professional associations. The mission of The Web Association is to serve as a professional technology organization for the Northeast Ohio Internet and Business communities. The Association hosts educational events, workshops, and creates networking opportunities to help foster growth within Northeast Ohio's technology and business communities. For more information or a complete calendar of 2006 events, visit The Web Association’s web site at http://www.webassociation.org. Contact: Megan Hauer (Communications Director), Phone - 216.595.1632, MHauer@webassociation.org
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