CSU To Host Next Noon@Nance

MARKETING: INNOVATION  

Please join CSU on Thursday, November 9, 2006 from 11:30 AM - 1:00PM for a spirited discussion on Product and Service Innovation.  They will discuss how companies in Northeast Ohio are dealing with these important challenges.  Admission is complimentary.

·         Product Ideation.  How do you create an environment that produces a steady stream of great new product/service ideas?

·         Idea Screening.  How do you tell the difference between a great idea and a not so great idea?

·         Test Marketing.  Identifying the right test market is necessary to evaluate and adjust your marketing strategy.  A look at web-based tools that can help lower testing costs.

PANELISTS

Audrey Markowitz, Manager, Consumer Research, Rubbermaid Home Products

Chris Varley, Vice President Innovation and Communications, NorTech

Jay Woo, Founder, Koyono, Inc.

Moderator, Jim D’Orazio, Faculty Member, Nance College of Business; President, Practical Web Strategies 

Location: 1860 E. 18th Street, Cleveland, OH, Room 118

For further information visit  http://www.csuohio.edu/cba/mkt/noon.html  contact the event moderator (and Web Association Board Member), Jim D’Orazio at jdorazio@csuohio.edu and he’ll do his best to answer them.